The core values of your business are important characteristics which define your entire company, and are used as strengths and priorities for your employees to set their own behaviour and approach when carried out in their day-to-day job.
Core values are demonstrated through every interaction beyond the company, between your employees and the outside world. They’re a part of your business identity and can act as a differentiator to set your business apart from the competition, whilst clearly defining the overall route of your company-wide mission.
All companies should define their corporate values, which is significantly more important if you have a higher number of employees and also operate in multiple locations. Attitudes and behaviours relating to company values should be consistent throughout the business.