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Communications Analytics & Reports

Measure what content your employees care about, evaluate what information is most relevant and what pain points must be addressed

Efficient Communication in Data Analytics and Reporting

Every communication channel is unique. Your metrics for success will be specific to your goals and situation. And this is where measurement will narrow your focus on your desired outcomes and resources. It’s imperative that you set clear targets, objectives, mission and vision that are also actionable to work toward improvement. Once you have these set out, you can pull data data reports and anlyse the success of these. Asking questions like, “how well is our communications strategy aligned with our culture?”, “do employees truly care about our objectives and goals?”.

Once you understand some of the questions, you need to set KPIs and goals related to your internal communications strategy. However, internal communication KPIs aren’t immediately obvious from a first glance. Here are some simple tips for measuring whether or not your internal communication is effectively meeting the needs of your employees.

  • Identify your goals, mission and vision to ensure alignment. What are your company’s objectives? If you aren’t clear, how do your employees know, and how do you knw what you are measuring?
  • Establish objectives for your communications. Start with your current communication. Which channels seem to perform the best? Which employees do you need to reach most? How will you define success?
  • Review the data frequently. Break down your campaign activities so you can plan how best to communicate and measure them. Which channels are best to use for this particular communications message? What are the metrics specific to the channel—such as clicks, views, shares, etc.? Every channel has a different metric, and so you’ll need to start to track them.
  • Determine your Key Performance Indicators (KPIs). Identify KPIs to track the progress of your initiatives in relation to company-wide objectives. A KPI must be a measurable value that demonstrates whether an enterprise is achieving its goals. For example, as a communicator, your KPIs could be increasing employee engagement by 10% in a year or reducing employee attrition by 10 per cent.

Measuring Internal Communication To Support The Bottom Line

Internal communication has a great impact on employee productivity, cross-departmental collaboration, employee motivation, employee engagement, and organisational alignment.

If you notice that your employees aren’t engaged, don’t effectively collaborate, or are not aligned with the company’s vision, one of the first things you may want to take a look at is your internal communications strategy.

Employees who are happy with their employers tend to stay in the same job for a longer time. And unhappy employees begin to look elsewhere for work. By tracking a company’s internal communications, you can better understand job satisfaction and potential turnover rate. When employees feel like they’re “in the know,” they feel a greater sense of respect and trust from their employers. If that level of trust and respect is missing, then employees will lose their enthusiasm for a company. This reduces productivity and eventually leads to employee turnover.

Internal communication plays a key role in a company’s success and overall morale. By effectively tracking the progress of the goals you implement, you will improve the efficiency of communication and the engagement at your company.

Our smart analytics dashboard help you see your metrics and analytics instantly, in one place. Measure Click Through Rate quickly and easily, along with other important email analytics. Take the guesswork out of employee engagement and take control of your internal communications.

Responses and feedback are one of the most powerful things you can measure internally, because they can be analysed quantitatively and qualitatively. Understand how your culture is reflected internally and put the building blocks into place to change it.