Every communication channel is unique. Your metrics for success will be specific to your goals and situation. And this is where measurement will narrow your focus on your desired outcomes and resources. It’s imperative that you set clear targets, objectives, mission and vision that are also actionable to work toward improvement. Once you have these set out, you can pull data data reports and anlyse the success of these. Asking questions like, “how well is our communications strategy aligned with our culture?”, “do employees truly care about our objectives and goals?”.
Once you understand some of the questions, you need to set KPIs and goals related to your internal communications strategy. However, internal communication KPIs aren’t immediately obvious from a first glance. Here are some simple tips for measuring whether or not your internal communication is effectively meeting the needs of your employees.