Employee engagement strategies matter more than ever before as the global job market becomes increasingly competitive, and employees seek a deeper connection to their workplace. Companies are looking for ways to finetune (or begin implementing) employee engagement strategies that actually work and can be measured, but it’s no easy feat.
The Real-world Challenges of Attracting (+ Retaining) Top Employees:
- Duke University’s School of Business recently published survey results that 50% of business executives are prioritising employee engagement metrics over other factor influences such as productivity, creativity, profitability, firm value and growth rates.
- Millennials, which comprise the fastest-growing group in today’s workforce, seek engaged workplaces that support engagement, strong culture and room for personal growth.
- The Ladders, a leading recruiting website, interviewed top companies worldwide about their hiring challenges and nearly all of the challenges listed were related to attracting top talent, competing for their attention and retaining them once hired.
Employee Engagement Strategies Defined + DeMystified:
What is employee engagement? The engaged employee arrives at work enthusiastic and fully absorbed to take on his or her daily tasks. This engagement fosters a positive attitude as well as a proactive connection toward furthering the company’s objectives and vision. When the entire workforce feels engaged, the organisation benefits are powerful, including:
- Higher employee retention rates
- Optimal productivity levels
- Increase in initiative, collaboration and innovation
- Heightened recruiting advantages due to positive reputation and strong internal culture
- Surge in investor interest as this is a key metric reflecting a company’s long-term viability
What does a successful employee engagement strategy look like? Companies that win at employee engagement strategy take a 360-degree approach to their workforces. This holistic strategy will start at the hiring phase and continue to be reinforced, nurtured and measured throughout the entire organisation on a regular basis. Companies like Google, Apple and Starbucks lead the pack in this area, garnering reputations as companies that care about their employees.
The Tips You Need To Implement Successful Employee Engagement Strategy:
- Get smart about recruiting and hiring. Hiring employees that are a good fit, are already enthusiastic about their work and who bring a positive attitude with them to any job is a key foundational element of your successful employee engagement strategy. No matter how coveted the talented new employee may be, if he or she isn’t a good fit for your employee engagement strategy goals, this may not be a good hire. Here are some tips to baking your employee engagement strategy into the hiring process:
- Be honest about the job description and the company vision.
- Incorporate questions or tests around the employee engagement strategy into the interview phase.
- When checking references, touch upon work engagement traits at previous employers.
- Bake your employee engagement strategy into training. Employee engagement strategy should be front and centre in your training programme. That training programme should apply to new hires, newly promoted employees as well as ongoing training initiatives for the business.
- Create a communication strategy. Employee engagement strategy should not follow a “set it and forget it” model. An ongoing communication campaign helps reinforce your employee engagement strategy. Incorporate rewards and recognition for top employees to encourage performance.
- Understand how you’re doing (and keep checking). In the area of metrics and measurement, many companies fall short of their mission for a well-executed employee strategy. To truly understand how engaged your employees are, you have to develop KPIs and benchmarks by which to measure it by. Your first step to creating a measurable employee engagement strategy is to define it. Once defined, you can develop mechanisms to help you keep the pulse on how you’re doing, such as:
- Internal surveys
- Personal growth milestones
- Reward & recognition programs
- Content engagement
- One-on-one check-ins
- Exit interviews
The key, of course, is to compile the data and then act upon it to keep your employee engagement strategy moving forward in a positive direction.
- Use technology to support your mission. Many HR technology software options are available to support your employee engagement efforts. StaffCircle offers a robust and easy to use solution that can help you implement, improve and measure your employee engagement strategy with a suite of features such as:
- One-tap surveys to help measure employee happiness and satisfaction.
- Feedback tool to help you gather actionable intel from your employees.
- Easy-to-digest tools to spread and reinforce your company values.
- Employer net promoter score to keep a finger on the pulse of engagement in your organisation.
Some surveys say that upwards of 7 out of 10 employees report a lack of engagement with employees. Additionally, a top reason that employees leave their current job is related to dissatisfaction or lack of enthusiasm for their work. A solid and well-measured employee engagement strategy can create the edge your company needs to sustain recruiting efforts as well as productivity levels. StaffCircle can help you implement and maintain your employee engagement strategy with its easy-to-use tool.