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Improving Employee Engagement with Digital Tools

Mark Seemann Jan 12, 2018

Staff output has sat at the heart of successful business operations for many generations. As such, employee engagement should be a priority for all owners and HR teams. In a world where workforces are both diverse and spread out over several locations, digital tech can be used to maximise productivity.

Incorporate digital tools into these five aspects of the engagement strategies, and positive results will show in no time.

Staff Development

Without new skills and responsibilities, employees can become both bored and unmotivated. After all, there’s nothing to keep them interested. Meanwhile, they may also believe that their careers are stagnating rather than progressing.

Modern technology aids staff development through digital training features. Firstly, this signals a cost-effective approach for the business. More importantly, though, video media and interactive learning tools inspire greater retention. In turn, this creates more satisfied employees and a stronger overall workforce.

Competition

A competitive nature is part of our human DNA. The gamification of various work activities can be the ideal solution to drive employees on to better results. Incorporate a reward system too, and productivity levels throughout the business are sure to soar.

Digital tools and software can be used to track an array of metrics. Likewise, it’s possible for employees to monitor the results of their colleagues, which can be a huge source of motivation. Whether competing against themselves or each other, this improves engagement in a fun manner.

Personalisation

Most employees rely heavily on digital tools in their daily lives, and the ones which are tailored to their needs keep them occupied for longer. This is equally true when dealing with business tools. Frankly, without the personal connection, the employee’s attention span will fade.

Software designs should be built with the employee’s perspective in mind at all times. Depending on the nature of the tech tool, the ability to customise layouts to place added emphasis on the right elements can be key. If the user is comfortable interacting with those items, they will stay engaged.

Collaborations

It’s the oldest saying in the manual, but teamwork truly does make the dream work. Digital tools allow employees to work in collaboration, even when separated by huge distances. When engaging with each other, it’s only natural that workers will engage with the work too.

There are many ways to encourage collaboration using digital tools. From file sharing and joint access to documents, those ideas boost productivity and reduce the likelihood of mistakes. Besides, the rewards of joint success and closer working relationships can only boost the morale levels.

Feedback Systems

From an employee’s perspective, there’s nothing worse than feeling like there is no support. The nature of modern business makes it hard for mid-to-large sized companies to offer face-to-face support to all employees.

Digital tools with instant communication and regular feedback, both good and bad, is vital. Essentially, technology can be used to bridge the gap created by an absence of face-to-face communication. Use it wisely, and the results will shine through.

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